The best and easy points for beginners (novice) to advance Bloggers. Tips or tricks for a website that you can implement yourself to a new or existing site could be yours or a client to rank higher or climb in the ranking of SERP (Search Engine Result Page).
This doesn’t mean you will start getting results in a day, week or month. It’s a long term thing and considers it an investment that you will reap the benefits from it later but not right now
CONTENT IS KING
The easiest answer I can give you is to get creative with your content to make it stand out but that’s not all there is to it If no one search about it then it’s not worth writing.
A blog which addresses the problems people search about and provide a solution to it
There should be auto-suggestion when a search for something like Google will try to guess your next words. That shows you can write about it.
Try to think of it in such a way that you are trying to solve people problems which they would search about it on the net
E.A.T (Expertise Authoritativeness Trustworthiness)
There are two types I know which are Profession and everyday expertise.
A website about Medical and Finance will be in YMYL ( Your money your life ) category or niche related and is not recommended unless it’s your Profession. A possible way is to have someone who has the credentials to be apart of your team
As for everyday expertise like Gardening, Cooking, Fishing, etc. you need someone who has an interest and does it as a hobby be it weekly or whenever he/she has time. has the credentials to become an expert in time by sharing their experience
B.E.R.T (Bidirectional Encoder Representations from Transformers)
It has affected about 10% of the SERP ( Search Engine Result Page ) as of now and it is believed or expected most of the search results in the coming years. Google will use A.I ( Artificial Intelligence ) to understand the searcher intent and deliver the contents to match what the person was looking from the words or sentence
Add a point or two which answer a specific query for search engines. When creating your content separate them into a small paragraph at maximum 5-6 lines and even 2-3 lines of small one are also recommended
If you can win it you will be getting a decent amount of search traffic to your website even though you can’t rank for competitive keywords
This might not be much of an option when you are starting out or when you still have little content. Once you have a decent amount in your blog try to link to each other but only the posts which complement each other
To provide more for a person to look out for the situation or stage they are in. It can be in different ways like providing more information or something which the person is likely to need or go through because you been in the situation before them. It gives a good impression to rank brain if people spend more time on your website
Use which is relevant to your blog post or article which can describe your content and don’t forget to optimize each and every image which can help you get a lot of page views through it
I cannot tell what type of niche has a huge search volume but there and don’t forget to properly optimize your images
I think there is no guarantee for everyone to make a good video I mean in terms of production but you can do is make it a video that contains a piece of good or helpful information. About the quality of your videos it will improve with time and experience
This is high quality in terms of production and yes it takes effort to make them as well. it’s just eye candy to watch them in blog posts. the animation types which also explain certain things in highly recommended if you make willing get to put in the effort or money.
FAQ’s ( FREQUENTLY ASKED QUESTIONS )
You need as many as you can about your niche which answers a specific question or query within your niche. These are easier to rank compare to general terms like SEO which will be hard for if you are an individual and in early in your early days
Build and get your website to have trust from Google from raking high on specific search queries and you can build you or go for those bigger search terms who have high search volume
You can reach out to someone who is well known within your niche reach out to him/her. Make or write a blog post or article for this which you can get a reputable backlink and can get to tons of traffic from it.
You should be in someone who is in the same niche as you. It is not the most obvious one but it is still a great option to reach out to people readers who will find your content helpful or informative
There is something you need to do or know, makes that a no-follow backlink
I know you need good high-quality images but it can affect the performance as well if not done correctly. The picture straight out of your camera or phone will be MB which is big in size for a site so, I would suggest you decrease the size KB
OPTIMIZE TITLE TAG AND META DESCRIPTION
Name your title in such a way it arouses people curiosity or will provide information that needs in the post or article
In Meta tag, you need to include the keyword you are targeting in the first few lines which you would see in Google SERP
ADD KEYWORD IN YOUR URL
The post you are writing should have the same sentence right after your domain name I will take this post as example www. things4blog .xyz / SEO – tips – for – small – business
A Google service you need so, you can understand more about your website as a whole or each page performance too. You can know where your readers are from and their average age.
The country where your readers are from, Return or regular who come back more than once to your blog for more information, how long does a person spend on your website on average and those who have been in your website for the first time
These are some of the basic stats you can see them in your analytics
GOOGLE SEARCH CONSOLE
The moment you start building your website you should submit it as soon as you can. You are telling Google that this my site so, bots can start crawling and you want to rank in the SERP ( Search Engine Result Page )
By doing this you submitting your website to Google and to rank them.
I think you would already know that SEO ( Search Engine Optimization ) just takes time
UPDATE YOUR CONTENTS
I mean not unnecessarily when the information or content has changed or became irrelevant then you should go through your contents and add or make changes accordingly to make it relevant. Doing it twice a year is the most recommended.
The moment you notice or see changes you should update or add more information according to your post
HTTP TO HTTPS
For WordPress, it is SSL ( Secure Socket Layer ) and it’s a one-time payment but a premium one will be more expensive but not compulsory. There are some hosting provider who can provide it free when you buy their hosting
In Blogger, it’s free of cost the only thing you need to is to activate it.
It might not be an important ranking factor for now but seems like it will in time.
As voice search will become more and more popular you are making your website optimized for it as well before it became the standard in the industry
Make your website a fast as possible by using less plugin or widget. Don’t be too concerned about how it looks a simple plane design will work with only necessary plugins for your website. You just need to deliver with your content
Put your URL in Google page speed insights if it does more than 60 it’s good. It will give you direction on what you can improve upon for your site. Your site needs to have a decent amount pageviews from Google so, it will have enough data to show you
If you can get quality ones even if it a few which would be a better option than tons of spammy type. Another way is to make your blog the most helpful one you can possibly make within your niche.
The people who you are targeting are the ones who would be doing this likely the first time so, always keep that in mind when you are creating
You need to make legit content in such a way you learn or understand it first and layout really helpful content in such a way that people will spread your brand or website through a social share, word of mouth because it helps people who need and receive the information from your contents.
Do networking be it offline or online as well when people start making a search about your brand it’s a good sign. It might not happen right away but if it continues you will climb in the ranking as well.
Google will take it as a legit brand doing the right things in their industry which get you a good impression and you climb in the rankings
In WordPress, you can remove it but do this only in the early days of your website because you will lose your rankings. I would only recommend doing this only when you don’t have a choice but to fix or change it
In blogger, you might be able to do it through coding but you are risking your whole blog as well
For both the platform I would suggest you update the date every year in the first few months
All I will mention are free. They are helpful in giving you ideas or suggestions but not the most accurate. the numbers you will get are mostly through estimates. There will be times it will give you the correct numbers but not all the time
I will talk about something which stands out to me for each tool I will mention here or add more in the future
a) Google trends – You can check or search your niche or industry relevancy. If it’s a dying one I would not recommend it
b) Ubersuggest– It gives you something which only paid tools to provide before this. You can check your competitor’s backlinks. who links to them